PPC Training Now Available

Our 2 session PPC Training course provides the fundamentals you need to be able to create, optimise and analyse AdWords and Facebook PPC campaigns.

The training comprises of 2 x 4 hour sessions, run on two separate days.

The standard training agenda is below. We can customise this beforehand, or even on the fly depending on how we are tracking and your specific requirements.

Training – Session 1

ADWORDS

  • Key features of the AdWords interface.
  • AdWords campaign structure
  • Bidding and match types. Have full control over where ads are displayed
  • Search queries and how to interpret them. How to add or remove keywords and negative terms.
  • Campaign settings. What can be changed and strategy around why each feature would be used.
  • Dimension reports inside AdWords

GOOGLE ANALYTICS

  • Find AdWords data inside Google Analytics
  • Goal tracking
  • How to effectively analyse AdWords metrics. Can be used for all PPC Channels
  • Utm strings and tracking parameters


FACEBOOK

  • Facebook PPC Campaign structure
  • Proper Ad Tracking
  • Reading internal Facebook ad reporting
  • How to find Facebook data in GA

 

Training  РSession 2

ADWORDS

  • How to use AdWords editor to speed up workflow.
  • Google Shopping and the Merchant Centre
  • How to change ads
  • Ad Extensions
  • Google Display Network / other PPC network overview
  • Account optimisation
  • Reporting options

GOOGLE ANALYTICS

  • Attribution and Multi Channel reporting
  • Landing page / Visitor flow analysis for PPC
  • Generating Custom Reports / Segments

FACEBOOK

  • Targeting
  • Tracking and Pixel setup
  • Creating and using custom audiences
  • Campaign optimisation

If you are interested in this 2 hour training, prices start at $1200 +GST for one on one training. Please contact us on 0407 402 011

By | 2017-12-20T23:59:52+00:00 December 20th, 2017|Categories: Uncategorized|Comments Off on PPC Training Now Available

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.